Is the personal information on your social media accounts safe? Are you protected against those who would collect data from your accounts and maybe sell it to a third party, that could know what you like and don’t like and send advertising or news to try to influence you?
The answer is probably no. Psychosocial profiling aggregates massive amounts of data collected by large social media companies and uses that data to infer various predictive attributes, such as your politics or the products you prefer.
There are accusations this week that the company Cambridge Analytica got the personal data of 50 million Facebook users improperly and used that information to influence the 2016 presidential election.
Many are asking how that can happen or do I have any privacy on Facebook? Some have gone as far as quitting Facebook altogether.
We answer those questions and others on Thursday’s Smart Talk with Andrew Hacker, Cyber Security Expert in Residence at Harrisburg University of Science and Technology and owner of two companies.