What to look for on Smart Talk Thursday, September 20, 2018:
The millennial generation is individuals ages 21 to 37 who were born between 1981 and 1997. It is a generation of firsts: first to have computers in the classroom, first to take photos without film, first to grow up with social media. Millennials are considered the world’s first “digital generation.” It is no wonder that statisticians, advertisers, and style-watchers use this tech-savvy generation as a litmus test for digital trends and developments.
Millennials also consume news differently than previous generations. According to an American Press Institute report, some researchers were concerned this generation spends more time on social media than on traditional news sites, reflecting a less-informed population. Researchers found the opposite is true. Their report states that for Millennials “news and information are woven into an often continuous but mindful way they connect to the world generally, which mixes news with social connection, problem solving, social action, and entertainment.”
Millennials consume news, they just do it differently than previous generations.
On Tuesday’s Smart Talk, study contributor Tom Rosenstiel, American Press Institute, will join us to talk about “How Millennials Get News: Inside the Habits of America’s First Digital Generation,” along with Lisa Wardle, WITF Digital Manager.
Also, PA Post reporter Ed Mahon recently traveled to northeastern Pennsylvania to speak with voters in Luzerne and Northampton Counties — two counties that voted for Barack Obama in 2012 but flipped to Donald Trump in 2016. Mahon appears on Thursday’s Smart Talk to discuss what voters are saying and whether Republican candidates can count on those who voted for Trump to support them as well and what democrats are doing to recoup those votes.